Growth strategy for the AI era of marketing.
Sam Park advises executive teams on digital marketing investment and AI-era search strategy. He spent a decade doing the work himself, across hundreds of brands in most industries.
“They are results-driven, creative and they know their stuff… I feel like they are part of my team.”Client testimonial
Advisory grounded in operating experience.
Sam co-founded a digital agency in 2015 and led it for more than ten years. He was responsible for the commercial results every month, across hundreds of brands in most industries, from mid-market businesses to national franchise networks.
He now works with executive teams on digital marketing investment: where the spend goes, whether the measurement holds up, and how performance is verified independently. A growing part of the work is how organisations stay visible as search shifts from ranked links to AI-generated answers.
Sam is Google and Meta accredited. He works most often in banking and finance, mortgage broking, professional services and eCommerce.
A specialist practice in AI and search.
AI Search & Answer-Engine Optimisation
Search is moving from ten blue links to a single generated answer. Sam advises on visibility across AI Overviews, ChatGPT, Perplexity and Copilot. The work is structuring content, entities and authority signals so the model has a reason to cite you.
AI in Marketing Operations
Practical use of AI across the marketing function: automated bidding, generative creative, content operations and reporting. Some of it improves performance. Some of it only looks good in a demo, and the difference is worth knowing before you buy.
Performance & Measurement
Spend reviews, attribution assessment and independent verification. The output is a straight answer for executive teams and CFOs on what the marketing investment returned.
Organic Growth & Technical SEO
A decade of search work is underneath the AI work. Technical foundations, content architecture and digital PR still decide how well a site does in ranked results and in generated answers.
Selected engagements, and what they taught.
$3M+ tracked revenue
Premium eCommerce retailer
A considered-purchase home category with a five-figure average order value. The work was a full-funnel rebuild across Meta, Google and email: creative testing at volume, tracking rebuilt server-side, and spend reallocated monthly against tracked revenue.
Buyers at this price point wanted proof of quality and provenance before committing. The creative was rebuilt around that.
8x organic growth YoY
Specialist online retailer
Inherited a paid account optimising to the wrong conversion event, with no offline feedback loop. Measurement was rebuilt first, before any spend changed. Paid was then restructured and an SEO program added, and organic growth reached eight times its starting point inside a year.
The account was optimising to the wrong conversion event. Once the tracking fed it real sales, the same budget produced different results.
single client
National considered-purchase retailer
A category shopped rarely and researched heavily. Demand capture was built around high-intent search, with remarketing sequences matched to research stage. It ran continuously for years and became one of the highest-volume conversion engines in the portfolio.
The category is researched over months. Staying present across that whole cycle is what produced the volume.
Client names are withheld. The engagements and figures are real, and the detail is available in conversation.
Let’s talk about what’s next.
For executive advisory, fractional CMO, AI search strategy or speaking enquiries.
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