Tools that answer one question well.
Each tool answers one question that executive teams keep asking, and gives you a number you can take into a meeting. Results appear on the page immediately, with nothing gated.
Built from the advisory work: answers on the page.
Attribution Gap Calculator
Add up what your ad platforms each claimed last period and compare it with the revenue you actually recorded. It takes about thirty seconds, and the result is a number worth raising at your next marketing meeting.
Marketing Governance Scorecard
The whitepaper’s twelve board questions as a scored self-assessment. It shows where marketing governance holds up and where the gaps are.
AI Search Readiness Check
A graded read on what is mechanically checkable about a site’s AI-search readiness: structured data, crawler access and machine-readability. It measures readiness. Whether AI engines actually cite you is a separate measurement.
The tools are indicative diagnostics, not certified assessments. Use them for orientation, and check the detail before you act on a result. See the terms.
Before you start.
Are the tools free?
Yes. Each tool shows its result on the page immediately, with nothing gated. The optional detailed report is emailed to a work address, and that is all we ask for.
Is anything I enter stored?
The two calculators run entirely in your browser, so the figures you enter never leave it. The AI Search Readiness Check sends the page address to our server so it can fetch and assess that page, then caches the result for about an hour. Nothing is logged against you. The only contact detail transmitted is the one you submit when you request an emailed report, and it is used for that delivery only.
Why do the reports require a work email?
The reports are written for people making decisions inside organisations, so we send them to work addresses. The on-page results are free either way.
Let’s talk about what’s next.
For executive advisory, fractional CMO, AI search strategy or speaking enquiries.
[email protected]