Advice you can check.
Every number on this site is measured in client data.
Sam worked in data before he worked in marketing.
In data work, a number without provenance is just an opinion. Sam kept that standard when he moved into marketing.
He co-founded a digital agency in Brisbane in 2015. He ran it for more than ten years and was responsible for the results every month, across hundreds of brands in most industries. Running the same playbook across that many businesses shows you quickly which parts of it work and which parts only sound good.
He now works on the other side of the table. The job is helping executives see what their marketing investment returns, and keeping organisations visible as search turns into AI-generated answers.
Five principles the work holds to.
Measurement before judgment.
Nothing is assessed until the numbers behind it have been checked in your own data. Platform reports are not the source.
Findings in writing, argued from evidence.
Every conclusion traces to something you can check. Nothing rests on trust in the author.
Delivered personally.
The person you engage is the person who does the work.
Paid by you, by no one else.
No media commissions, no reseller arrangements, nothing to sell behind a finding.
Findings are reported as found.
If the work being reviewed is good, the report says so.
$15M+ in client revenue driven, at a 12x average return on ad spend, across hundreds of brands in most industries. One engagement sustained 25x blended ROAS across $3M+ of tracked revenue. If you want to know how a figure is defined or what period it covers, ask and Sam will tell you.
Four ways to engage.
Google and Meta accredited. Based in Brisbane, on-site with leadership teams across South East Queensland, and engaged nationally. Most engagements start with a conversation and one defined piece of work, usually a spend review or a visibility audit, before anything ongoing is agreed.
Executive Advisory
Independent advice for executive teams and CMOs on digital marketing investment. Spend reviews, agency accountability, AI readiness and growth strategy.
Fractional CMO
Senior marketing leadership without the full-time appointment. Sam joins the leadership team part-time and owns strategy, agency management and the numbers reported to the board.
AI Search Strategy
Focused engagements preparing organisations for AI-driven search. A visibility audit across the answer engines first, then content and entity strategy, then an implementation plan.
Keynotes & Briefings
Sessions on AI, search and marketing performance for leadership offsites, industry conferences and franchise conventions. The material comes from current campaign data.
Let’s talk about what’s next.
For executive advisory, fractional CMO, AI search strategy or speaking enquiries.
[email protected]